Buying lingerie for a woman is clearly not only buying her a gift, but it can be a gift for the man as well. Think about it, when a man gives lingerie to a woman, he gets something out of it in return. This is of course, as long as it's in the right style and granting that the man doesn't make the worst mistake of all buying the wrong size! However, if the gentleman puts some thought and effort into the gift, he and his lady will both reap the rewards